Why Millennials Love Direct Mail

Conventional wisdom would dictate that Millennials, the digital generation, would favor electronic mail over direct mail. But studies consistently show that Millennials are actually more engaged with direct mail than other generations. In fact, according to “USPS Mail Moments” (USPS 2016), Millennials are more likely than non-Millennials to do the following: Scan their mail (71%… Read More…

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