Why Millennials Love Direct Mail

Conventional wisdom would dictate that Millennials, the digital generation, would favor electronic mail over direct mail. But studies consistently show that Millennials are actually more engaged with direct mail than other generations. In fact, according to “USPS Mail Moments” (USPS 2016), Millennials are more likely than non-Millennials to do the following: Scan their mail (71%…

Guide to Being Authentic

Whether you are writing copy for direct mail, email, social media, or mobile video, it is important to be authentic. People buy from people, so create marketing copy that is believable and that makes people want to buy from you. But like everything else, being authentic still takes planning. Here are five tips for keeping…