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Video marketing

With the ever growing popularity of the internet and social media, people are starting to generate network marketing leads with video, and having great success with it. At this time YouTube.com is the third most visited website in the world. Therefore, learning to leverage this traffic and reach this audience makes good sense.

Video marketing is one of the most powerful, yet underused strategies of marketing your business out there. Creating videos creates instant rapport for the viewer. It allows the viewer to see you as a real person, which will help them to connect to you on a personal level.

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Before getting started with your video marketing campaigns, there are a few things you should keep in mind to give yourself the best chance to succeed. Below, I will lay out a few things that can help you achieve success with YouTube right away.

Keys To YouTube Success

  1. Keyword Research Check out the Google Keyword Tool, and find keyword phrases that people are typing into Google. The higher the search volume the better. When using this tool, ALWAYS select Exact from the Match Types on the left side of the page. This will tell you how many times people are searching for exact keyword phrases. Generally speaking, the more a phrase get's searched the more SEO (Search Engine Optimization) Competition there will be, but we will leave gauging competition for another post.
  2. Optimization Optimize your video for the keyword you have chosen in the Google Keyword Tool. To do this, make sure to use the chosen keyword in the Title of the video and add it in the tag field as well. Also, name your video file your keyword phrase with dashes (-) in between the words. IE Lets say we are targeting MLM Leads, we would name our file mlm-leads.mp4 for example.
  3. Description This should be a compelling description of your video, and be sure to include your keyword naturally in a sentence within the description.

These things are the foundation to properly optimizing your video to be found for it's chosen keyword phrase. There are other things you can do to get your videos to rank in Google, Yahoo, and Bing, like back linking. Back linking is a form of SEO in which you link back to your website or video url from other websites (like article directories) using the target keyword as anchor text. Anchor text is the click able words that would lead back to your website or video.

What To Make Videos About

You can make videos about anything that you find helpful, useful, or informative. Topics like these work great:

  • Marketing strategies you have learned
  • "Ah-Ha" moments
  • Company Reviews
  • Product Reviews
  • Leader Reviews
  • Value Based Training
  • Etc..

Other things to keep in mind when creating videos, things that will help you come across likeable to other people are:

  • Be Yourself People want real, someone they can relate to
  • Be Excited Try not to be boring, show enthusiasm
  • Speak Confidently Believe in yourself, or other most definitely will not
  • Hit Hot Buttons Think of emotional hot buttons in the industry ( no leads) and touch on them
  • Looks Don't Matter Just get over this. Go out and do it, make videos and never look back
  • Call to Action ALWAYS include a strong call to action. Tell people what you want them to do
  • Be Consistent This method could take some time, so daily effort is the key

Now is the time to jump on board the video marketing train. The bottom line is we all want more leads, right? If videos are getting leads for a lot of people don't you want to jump in and grab your slice of the action? Darn right you do!

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Sources For This Article

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Posted in Publishing and Printing Post Date 02/06/2016


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