Don’t get us wrong—we love email. Like every marketing channel, email has an important place in the marketing mix. But with the pressure that marketers often experience to go all digital, it’s important to remind ourselves of some of the unique benefits offered by direct mail. Direct mail doesn’t require an opt-in. Before you can…
Did you know? In North America, it takes less than two seconds to grow the fiber for a standard #10 envelope. Surprised? You shouldn’t be. According to Two Sides North America, here are some little known facts about paper and trees. The time required to grow the fiber needed for a #10 envelope is 0.3…
Effective sales literature plays a critical role in capturing attention and driving conversions. With expertly crafted sales sheet printing, your materials can make a lasting impact, delivering concise, compelling messages that resonate with customers. For businesses in need of high-quality printing services, Mountain View, CA, offers a wealth of options to ensure professional-grade results. By…
A logo is the most visible graphical representation of a company. It provides an anchor for the visual elements in all of your other marketing materials, and when associated with an excellent product or service, it can carry goodwill and brand awareness. Conversely, if your logo has low brand recognition or a dated look, it’s…
If your company has high levels of customer satisfaction, they are likely to remain loyal, right? Wrong. In a customer satisfaction study of 10 major industries, an average of 72% of respondents indicated that they were highly satisfied with the products or services received. Yet 88% of the customers surveyed said that they were willing…
Personalized printing isn’t just engaging—it’s also an eco-friendly choice. Leading printing services in Santa Clara are adopting green practices, like minimizing waste and using sustainable materials, to create impactful, customized prints. When you tailor each piece specifically for its recipient, you avoid excess production while delivering messages that feel both personal and environmentally responsible. Santa…
Conventional wisdom would dictate that Millennials, the digital generation, would favor electronic mail over direct mail. But studies consistently show that Millennials are actually more engaged with direct mail than other generations. In fact, according to “USPS Mail Moments” (USPS 2016), Millennials are more likely than non-Millennials to do the following: Scan their mail (71%…
Whether you are writing copy for direct mail, email, social media, or mobile video, it is important to be authentic. People buy from people, so create marketing copy that is believable and that makes people want to buy from you. But like everything else, being authentic still takes planning. Here are five tips for keeping…
When we think about adding color to marketing pieces, we often think about photos, charts, and graphs. But color can be added in many other ways, as well. These include highlight text, brightly colored banners, borders, and backgrounds, and symbols such as starbursts and arrows. Why think about more places to add color? According to…